Considering a low-priced executive resume?
Some words of caution
By Kelly Donovan, CPRW, NCOPE, CHJMC
Many websites and individuals offer “executive resume writing” for around $150 to $900. Is that a good deal? Let’s dig in!
What’s involved in the work you’re paying for?
The process of creating a world-class executive resume and LinkedIn profile takes many hours. Once the writer has all the necessary information, the writing process just for the resume can easily take several hours.
That’s before factoring in the time spent in the intake session with you, plus time for revisions, LinkedIn profile writing, bio creation, cover letter creation, and whatever else is included. Depending on the nature of your package, a writer might need to spend somewhere between 12 and 18 hours to deliver high-quality work. A package with some coaching could exceed 18 hours.
Every company that offers executive resume writing there is going to try to impress you with a variety of marketing claims, some of which might seem compelling.
Beyond checking out the claims to the extent you can, you could also gain some insight by using your critical thinking skills to analyze the company’s prices.
When comparing executive resume writing prices, do the math: divide the price by the estimated number of hours needed to produce high-quality deliverables.
If the writer you’ll be working with doesn’t own the firm, keep in mind that most resume writing companies use freelance writers (sub-contractors) and often pay them about one-third of the price of the package. The exact amount varies depending on the company.
Let’s use an example of a $600 price tag. The writer might only be receiving $200 to write your resume and LinkedIn profile. Let’s use the low end of the range I gave — 12 hours. That would work out to $16.67 per hour.
Then, keep in mind that these writers are contractors who have to pay both portions of their Social Security and Medicare taxes, don’t receive paid time off, and must purchase health insurance on their own.
After factoring in all of that, we could be looking at wages that are in the ballpark of minimum wage in many states. You could make more as a receptionist or Amazon warehouse worker.
How likely is it that someone with the talent to produce high-quality executive resumes would be desperate enough to accept such low compensation.
That leaves us with three other possibilities:
- The sub-contractor is just starting out and trying to get some experience, seeing it as a stepping stone.
- The sub-contractor has weak qualifications and can’t find work that pays better.
- The sub-contractor won’t be putting in the time necessary to do the work properly.
Low-cost firms that rely on sub-contractors often have some tricks up their sleeve to maximize efficiency and profits–at the expense of quality:
- They often use pre-written templates, like a resume template for a marketing leader where a client’s specific information can simply be plugged into the appropriate fill-in-the-blank spots on the resume–which, of course, they won’t admit. (I write executive resumes from scratch.)
- They might make you fill out a lengthy questionnaire rather than gathering information from a phone call with you–a method that saves a lot of time and makes it possible to hand the project to an offshore sub-contractor without you knowing. (I gather information through a detailed and thoughtful conversation with you and do all the writing myself).
- They’ll have you submit your requested revisions online, either via email or through an online collaboration platform to reduce the time spent on revisions. (I give you the ability to meet with me on a screen sharing session to review and discuss a draft so we can make sure you love it, and you can ask me any questions about it.)
- They provide documents only, and don’t provide added value like a meeting at the end of your project. (I provide a one-on-one session via screen sharing that includes LinkedIn guidance.)
As the saying goes, you get what you pay for. Investing just a little bit more in the right help could mean the difference between languishing in your current position and enjoying the leadership role of your dreams.