LinkedIn Profile Writer and Consultant
For 6- and 7-Figure Executives and Entrepreneurs
Are you ready to stand out on LinkedIn?
With the right LinkedIn presence and strategy, my clients have:
- Attracted recruiters when they previously didn’t—or attracted recruiters with more relevant opportunities than before.
- Garnered interest from hiring managers (ie., their future boss or potential boss).
- Presented a more polished and complete image for everyone they come into contact with professionally, including prospective clients and employees.
- Attracted clients to their businesses and bolstered their sales and marketing efforts.
To get the most out of LinkedIn, my clients walk away with:
- A well-written, search-optimized, and visually appealing LinkedIn profile.
- Strong knowledge of LinkedIn’s features (including little-known nuances).
- An effective strategy for leveraging LinkedIn to achieve their goals—whether they want to land a new executive role, build their business, or just present a professional image.
Kelly Donovan
Meet Kelly – Your LinkedIn Profile Writer and Advisor
I work with executives and entrepreneurs throughout North America, as well as many in EMEA, APAC, and LATAM. In business since 2007, my firm has been featured on the CBS TV show Face the Truth, and my career advice has been featured in/on Forbes, Fast Company, Reader’s Digest, the New York Post, Entrepreneur, WIRED, Business Insider, CIO.com, and many more.
I’m certified in LinkedIn profile writing and strategy as a Nationally Certified Online Profile Expert (NCOPE)—a credential that requires continuing education and re-certification every year through the National Resume Writers’ Association.
In addition to NCOPE certification, I’ve also earned certifications in job search coaching, resume writing, and interview preparation.
A LinkedIn user since 2006, I help multiple clients with LinkedIn every month and I stay on top of the latest LinkedIn changes and trends.
LinkedIn Profile Service FAQs
LinkedIn questions and the process:
- Who will write my profile content? You’ll work directly with me, Kelly Donovan, not with an inexperienced underling, and I will write all of the content. I’ll revamp your current profile or create a brand new profile from scratch if needed.
- How will you gather information from me? We’ll work together one-on-one through a series of Zoom meetings. My process is hands-on and collaborative, and I don’t make you fill out a questionnaire.
- Will we be able to make revisions to ensure I’m happy with my content? Yes! We’ll do this together via screen sharing on Zoom.
- How do you search-optimize my profile? This involves putting the right keywords in the right places on your profile, as well as optimizing settings that many users aren’t familiar with.
- How do you add visual appeal to my profile? I work with you to come up with a LinkedIn header image that will shape the first impressions that recruiters and executives will have when viewing your profile. We’ll also identify media elements that can be incorporated into the Experience section and the Featured section.
- As an employee, how do I make sure my employer doesn’t suspect I’m job-hunting? For clients who want to keep their job search secret, I write LinkedIn content in such a way that you won’t appear to be job hunting.
What LinkedIn help do you offer beyond profile content?
We’ll look at your LinkedIn account together via screen sharing on Zoom, and I’ll walk you through the key things to know about. This is customized based on your goals with LinkedIn (eg., job search, networking, business development, etc.).
The amount of time we spend will be customized in your package depending on your current level of LinkedIn knowledge. For clients who are already very LinkedIn savvy, this is usually minimal, whereas other clients benefit from more extensive hands-on guidance so they can go from 0 to 60.
We can cover topics including how to:
- Search-optimize your profile with the right settings
- Develop high-quality content (posts, articles, etc.)
- Understand the algorithm to maximize the performance of your content
- Leverage LinkedIn’s advanced search features to locate people and companies of interest on LinkedIn (for job search or business development)
- Use LinkedIn groups for brand-building, networking, and search optimization
- Expand your network in a way that’s authentic and makes sense for you
- And much more!
Will you populate my profile content for me?
I create the content in a Microsoft Word document, and we’ll edit the content within that document. Once the content is ready to go live, it can then be copied and pasted into the appropriate places in your profile.
If you’d like help with this, we can include it in your package, and we can do this together via screen sharing on Zoom. I don’t log into clients’ profiles or handle their passwords, as this is against LinkedIn’s Terms of Service.
If you work on populating your content yourself, I’ll be able to review it to make sure everything looks good.
Do you help businesses and consultants with LinkedIn?
Yes! I’ve assisted small businesses, entrepreneurs, freelancers, contractors, and consultants with their LinkedIn presence to help them attract clients and build their personal brand. This includes content for their LinkedIn profiles and LinkedIn company pages in addition to guidance on leveraging LinkedIn effectively.
Can you write LinkedIn posts and articles for me?
Yes! I offer LinkedIn ghostwriting for clients who are too busy to create their own content. We can discuss what would make sense for you, with a range of monthly retainer options designed to accommodate varying needs and budget levels.
What Does it Cost?
A la carte LinkedIn profile engagements typically range from ~$1400-$1700, with some projects below and above that range. Each project is custom-quoted based on the project scope; this factors in the amount of content needed, as well as how much consulting is included to boost your LinkedIn skills and knowledge.
Optional Add-On: Executive Resume Refresh
LinkedIn is only one piece of the puzzle; if your executive resume could use a refresh, we can include that as part of the process. Revamping both at the same time is efficient—and will ensure you’re ready for when a recruiter finds your improved LinkedIn profile.