Entries by Kelly Donovan

The 5 types of LinkedIn posts you should be doing

Posting on LinkedIn is a good way to maintain “top-of-mind awareness” with your professional contacts. It also provides evidence that your profile is current when recruiters and others view it. The WHY of LinkedIn posting is fairly clear, but WHAT to post is a bit more complex. Here are the five types of posts I […]

Please don’t upload your executive resume on LinkedIn

Your new executive resume is done, and it’s a masterpiece. I can understand wanting to unleash the power of this resume, but please do yourself a favor and don’t upload it to your LinkedIn profile. To be clear: what I’m talking about has nothing to do with your LinkedIn profile writing (job descriptions, About section, […]

Personal brand for short attention spans

Research from Microsoft revealed in 2015 that the average attention span had dropped from 12 seconds to a mere 8 seconds. That means that when someone asks you what you do, or you’re writing your LinkedIn summary, or sending a self-introduction to a recruiter, you’d better be able to get the person interested QUICKLY. What […]