Your “digital dirt” could be haunting you.
If you haven’t “Googled” yourself lately, it’s probably a good idea to type your name into the search engine to see what results you get.
A wealth of information about most of us is at any prospective employer’s fingertips and can help or hurt your chances of getting the job you want.
“Your Google results are your new resume.” — Richard Bolles, late author of best-selling career book What Color is Your Parachute?
I won’t get into whether it’s right or wrong for employers to research candidates online. I can see both sides of the issue. Whether it’s right or not, if you want to land a great opportunity quickly, you can’t afford to overlook your online presence.
Who gets searched
In general, you’re probably more likely to be looked up online if you’re an executive or senior-level candidate, versus a blue collar or entry-level candidate. Executives are sometimes mentioned in the media and on websites and blogs, so employers and recruiters might be interested in any mentions of you online.
The likelihood of being searched could also vary by industry and job type. For example, I would expect employers to look up a marketing professional to find out if the candidate is social media-savvy, whereas employers might be less interested in an HVAC specialist’s online presence.
So, what information can help or hurt you?
Potentially helpful information
- A strong LinkedIn profile with recommendations
- Other social media profiles that are focused on your chosen profession
- A blog in which you write about topics relevant to your profession
- Posts you’ve made on social media websites that present you in a positive light
- A personal website (eg., an “electronic portfolio,” or “e-folio” for short) showcasing your qualifications; this can include a blog
- Positive news articles and press releases about you
Potentially harmful information
- Social media profiles that might contain information about you that could be a turnoff
- Posts you’ve made on social media sites that someone might perceive negatively
- Embarrassing photos of you
- Political donations you’ve made
- Lawsuits or criminal records
- Negative media or blog coverage of you
Confusing information
Another problem is that a search for your name might pull up references to others who share your name. This can be problematic. The employer might think that some of those other references are about you, and you might suffer because of mistaken identity. One way you might avoid this confusion is by using Vizibility, which helps you organize and share your online identity.
Action steps for taking control of your online presence
Research & evaluate: First, research yourself thoroughly to uncover everything that an employer might be able to find and evaluate whether any of the information about you might turn off a prospective employer.
Fix what you control: Address any negative information that is under your control, like removing all the comments you posted on Facebook complaining about your job, or setting your Facebook profile to private.
Try to fix what others control: If there is unwanted information about you on a blog or website, evaluate carefully whether it might be appropriate to politely approach the webmaster about having the material removed.
Create positive content: Set up a great LinkedIn profile, find a reason to send out a press release about something you’ve done, and consider creating a personal website/e-folio to promote yourself. (All services I offer, by the way!) A positive, professional presence on other social media services can also be helpful, depending on your industry, goals, and interest level.
If the situation is out of control
In some cases, if your online reputation is severely tarnished, drastic measures might be necessary. (This might be the case if there are a bunch of negative news articles about you online.)
There are consultants and companies who specialize in search engine optimization and online reputation management who can help you with improving your search engine results. I would be happy to refer you to a reputable provider if you are interested.
How common is online research of candidates?
Statistics vary regarding the percentage of employers who look up candidates using search engines and social media.
The Society of Human Resource Management released some findings on this in August 2011 (see slide show below for details). SHRM’s findings are more conservative than other figures that have been reported, but are still substantial enough that candidates need to consider their online presence.
(Also, it’s worth noting that SHRM surveyed HR professionals, not hiring managers. Some HR people are avoiding online searches due to legal concerns — considerations that hiring managers might not think about.)
Slide show of SHRM’s survey results
This post originally appeared on KellyDonovan.com.
Take control of your online presence! Contact me today to get started on a powerful LinkedIn profile, personal website/e-folio, or personal press release.
Is your online presence helping or hurting your job search?
UncategorizedYour “digital dirt” could be haunting you.
If you haven’t “Googled” yourself lately, it’s probably a good idea to type your name into the search engine to see what results you get.
A wealth of information about most of us is at any prospective employer’s fingertips and can help or hurt your chances of getting the job you want.
I won’t get into whether it’s right or wrong for employers to research candidates online. I can see both sides of the issue. Whether it’s right or not, if you want to land a great opportunity quickly, you can’t afford to overlook your online presence.
Who gets searched
In general, you’re probably more likely to be looked up online if you’re an executive or senior-level candidate, versus a blue collar or entry-level candidate. Executives are sometimes mentioned in the media and on websites and blogs, so employers and recruiters might be interested in any mentions of you online.
The likelihood of being searched could also vary by industry and job type. For example, I would expect employers to look up a marketing professional to find out if the candidate is social media-savvy, whereas employers might be less interested in an HVAC specialist’s online presence.
So, what information can help or hurt you?
Potentially helpful information
Potentially harmful information
Confusing information
Another problem is that a search for your name might pull up references to others who share your name. This can be problematic. The employer might think that some of those other references are about you, and you might suffer because of mistaken identity. One way you might avoid this confusion is by using Vizibility, which helps you organize and share your online identity.
Action steps for taking control of your online presence
Research & evaluate: First, research yourself thoroughly to uncover everything that an employer might be able to find and evaluate whether any of the information about you might turn off a prospective employer.
Fix what you control: Address any negative information that is under your control, like removing all the comments you posted on Facebook complaining about your job, or setting your Facebook profile to private.
Try to fix what others control: If there is unwanted information about you on a blog or website, evaluate carefully whether it might be appropriate to politely approach the webmaster about having the material removed.
Create positive content: Set up a great LinkedIn profile, find a reason to send out a press release about something you’ve done, and consider creating a personal website/e-folio to promote yourself. (All services I offer, by the way!) A positive, professional presence on other social media services can also be helpful, depending on your industry, goals, and interest level.
If the situation is out of control
In some cases, if your online reputation is severely tarnished, drastic measures might be necessary. (This might be the case if there are a bunch of negative news articles about you online.)
There are consultants and companies who specialize in search engine optimization and online reputation management who can help you with improving your search engine results. I would be happy to refer you to a reputable provider if you are interested.
How common is online research of candidates?
Statistics vary regarding the percentage of employers who look up candidates using search engines and social media.
The Society of Human Resource Management released some findings on this in August 2011 (see slide show below for details). SHRM’s findings are more conservative than other figures that have been reported, but are still substantial enough that candidates need to consider their online presence.
(Also, it’s worth noting that SHRM surveyed HR professionals, not hiring managers. Some HR people are avoiding online searches due to legal concerns — considerations that hiring managers might not think about.)
Slide show of SHRM’s survey results
This post originally appeared on KellyDonovan.com.
Take control of your online presence! Contact me today to get started on a powerful LinkedIn profile, personal website/e-folio, or personal press release.
How to avoid recruiter scams
Job SearchUnfortunately, there are always going to be con artists who will try to prey on job seekers who are eager to land their dream jobs–and even the savviest of executives have been hoodwinked by slick, sophisticated recruitment cons.
You’re probably wondering what someone’s motive would be for posing as a recruiter or employer. The motive usually comes down to some sort of theft or fraud, though the exact nature of it varies.
They might want to gather as much information about you as possible so they can steal your identity. Or, maybe they want to gain your trust, then convince you to buy something from a website (which, unbeknownst to you, they’ve set up themselves with the intent of capturing your credit card number and then using it fraudulently). One scam asked job candidates to send an iPhone to them so they could install apps needed for on-the-job training.
Many of us are trusting people, and if someone approaches us with a well-written LinkedIn message or email, it’s natural to believe it.
However, here are some sobering realities:
So, when recruiters contact you, how do you know if they’re legitimate? Here are 9 things to look for.
Any single one of the items above wouldn’t necessarily be proof that someone is a con artist. You’ll have to use your best judgment to decide whether there’s a strong enough likelihood of fraud that you’re better off not dealing with this “recruiter.” I don’t recommend confronting or accusing the person; if you’re dealing with a criminal, that could put you in danger.
And remember: When talking to anyone who claims to be a recruiter, find out details about the job and company. Some candidates are so eager to find an opportunity that they provide their resume before finding out any details. You have a right to ask questions first.
Further reading (articles will open in new tabs):
This article originally appeared on KellyDonovan.com.
Resume, cover letter… and Facebook login?!
Online PresenceMany employers are doing thorough online research into job candidates; a few bad apples try to take that to the extreme.
Am I the right fit for you?
Hiring a Career ProOne of the most important aspects of finding an executive resume writer, LinkedIn profile writer, and/or career coach is making sure that you and the provider are a good fit for each other. That will ensure that you both enjoy the experience and will greatly increase the chances of the outcome you’re hoping for.
Are You Being Reactive on LinkedIn?
LinkedInStop Being Reactive on LinkedIn, and Start Being Proactive!
While many job seekers focus on applying for advertised jobs on LinkedIn, a more effective approach is to use LinkedIn to contact decision makers at companies of interest when they’re NOT advertising an opening. This is especially true for executive positions.
Use LinkedIn’s “advanced search” feature to identify people who currently work at the company you want to work for, then scroll through the results to pinpoint the person who would be your boss or your boss’s boss if you were to get hired there.
Send the person a short message on LinkedIn asking to arrange a short conversation, either in person or by phone. You could say, for example, that you’re preparing to re-enter the workforce soon and would like to talk to them for research purposes. Don’t ask about job openings or offer to send your resume, which can come across as pushy and desperate.
To send a message to someone who isn’t a connection, you can use InMail, a feature available to those with paid LinkedIn accounts. In fact, this is usually the ONLY reason I recommend someone have a paid account.
By contacting a company when they’re not advertising an opening, you won’t be one stranger among hundreds of applicants. Instead, you’ll be able to build a relationship with someone who will keep you in mind for when they do have a suitable opening, and could even introduce you to decision makers at other companies.
As with many aspects of life, being proactive instead of reactive on LinkedIn can really pay off!
This post originally appeared on KellyDonovan.com.